Analytics

Analytics answers two questions. They do not come from the same place, and mixing them would make both worth less.

What did we do?#

How much got made. What went out. What it cost. What broke.

This comes from our own records. It is always available and always right. If it says twelve posts went out last month, twelve posts went out.

How did it do?#

Views, likes and comments on the things you posted.

This comes from the platforms, one post at a time, and we can only report what they let us read. Right now that means YouTube. Not because the others do not matter, but because reading performance back needs access those platforms do not hand out.

Why they are kept apart#

Put "12 posts went out" next to "2.4M views" in the same row, in the same style, and you learn to trust both the same amount. One of them may be a number nobody could actually fetch. Mixing a fact with a guess makes the fact worth less.

So the two are shown separately, and where a platform's numbers are not available it says so instead of showing a zero that looks like a real result.

Reading it fairly#

A missing number is not a bad result. If a platform cannot be read, those posts still went out. We just cannot tell you how they did.

Our numbers are complete. Theirs are sampled. Platform figures are collected on a schedule, so something posted an hour ago may not have its numbers yet.